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SIAL - a Successful Fair in China

SIAL - a Successful Fair in China

Hamé has presented with success its products on SIAL - the largest food fair in Asia which has taken place in the Chinese Shanghai in May. Among other things the representatives from Hamé have presented the visitors and potential business partners with Hamé infant formulae, pates and spreads, ketchups, sauces and jams. From the part of the Chinese businessmen the Hamé products have been encountered with a great interest. The new EasySandwich spreads have even been ranked between 30 of the most innovative products.

Products of Hamé have been promoted personally in China by the Czech Minister of Agriculture Marian Jurečka, accompanied by his negotiations in Beijing and Shanghai with Martin Štrupl, the CEO of Hamé, and other members of the business delegation.

For the moment China is for us a small market in terms of volumes. Until now we exported only a few of containers a year there. However now, also thanks to the improved official Czech-Chinese relations, the chances for us are improving. The recent business negotiations in Beijing and Shanghai I was taking part in, are rather promising. On the SIAL fair we succeeded in concluding distribution agreements for our products with four companies, involving five Chinese provinces. Not only the infant food, but also our ketchups, sauces and jams shall in the short term become marketed to the local department stores, but also in form of e-commerce," explains Martin Štrupl, the general manager of Hamé.